Our History

Soodfa is not just a name, it is a philosophy.

A word that, in Tunisia and the Arab world, evokes the unexpected, chance, and encounters that change everything. And that's exactly what we want to share with you: the beauty of things we don't seek out... but discover as if by chance.

It all started with a simple idea:
Create an online store unlike any other. A refined, intimate, and carefully curated space—where every product feels like it found you, not the other way around.

At Soodfa , we believe in the charm of the moment, in the magic of the unexpected.
We select unique, rare, elegant pieces—whether in fashion, accessories, or lifestyle objects—with a discerning eye and a love of beauty.

Our mission:

Bringing a touch of luxury, a touch of style, and a whole lot of emotion into your everyday life. Offering collections that reflect our name: spontaneous, elegant, and precious.

Based in Tunisia, lovingly delivered throughout the country.

Whether you are in Tunis, Sousse, Djerba or elsewhere, we deliver everywhere, quickly and with care.

What makes us different:

  • An exclusive selection , regularly updated

  • A sober and elegant aesthetic

  • Responsive and attentive customer service

  • A real experience , not just a purchase

Soodfa, it's this discovery that changes everything.
It's the dress you weren't expecting. The piece of jewelry that becomes your signature. The detail that makes you , you.

Welcome to our world. Let chance surprise you.